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RESUME

about me

Born and raised in Miami, FL., I moved to Chicago in 2016 to pursue a masters in Public Relations and Advertising at DePaul University. Prior to my move, I graduated from Florida International University (FIU) with a Bachelor of Arts in Communication Arts and worked at the Herbert Wertheim College of Medicine in FIU for 5 years. I am a first-generation American who was born into a Dominican family and I am very passionate about Diversity and Inclusion.

 

In the summer of 2016, I worked as a Lead Instructor for Public Relations & Communications at Midtown Center for Boys, which allows students to learn about the roles in communications and teach them about careers in communications, while also developing technical skills related to these fields and being exposed to the demands of these fields through their own projects. In spring of 2017, I became the Digital Intern at MSL Group in Chicago where I worked with various clients, like Midtown Athletic Club and Bradley Corporations, helping improve social media presence. Currently, I am the Public Relations Coordinator at Jacobson Rost, a marketing communications agency, working on client campaigns for Potbelly Sandwich Shops, Kalahari Resorts, and BOSS Snowplow. 

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My interests include exploring Chicago neighborhoods, watching the Cubs win, CrossFit morning sessions and geeking out over the latest superhero movies. 

EDUCATION

Master of Arts in Public Relations & Adverting ​

DePaul University, Chicago, IL

Bachelor of Arts in Communication Arts​

Florida International University, Miami, FL

Associate of Arts in Public Administration

Miami Dade College

November 2017

August 2015

December 2013

WORK EXPERIENCE

Public Relations Coordinator

Jacobson Rost, Chicago IL.

January 2018 - Present

  • Draft press material including releases, pitches, promotional materials, and messaging

  • Develop & distribute weekly agency-wide internal newsletters

  • Create and manage media lists, pitching efforts and client relationships.

  • Research, compile and analyze client media coverage and competitor coverage

  • Draft and secured placements in numerous publications including TIME, Thrillist, USA Today, Forbes, and Business Insider

  • Conduct weekly media monitoring reports and quarterly reports for clients

Digital Intern

MSLGroup, Chicago IL.

May 2017 - December 2017

  • Developed content creation process by producing social content calendars and crafting engaging posts that follow the brands voices & target audiences across various social channels

  • Strategized and executed influencer marketing programs for large consumer brands

  • Monitored and maintained weekly coverage reports for clients

  • Conducted insightful research and supported the development of client plans and new business

Lead Instructor for Public Relations & Communications Apprenticeship

Midtown Center for Boys, Chicago IL

June 2016 - August 2016

  • Taught the Public Relations and Communications summer apprenticeship to 16 African American and Latino high school sophomores, juniors, and seniors

  • Developing a curriculum covering introductory public relations skills and recruited corporate and academic guest speakers

  • Organized and led field trips to local media, Cubs and White Sox headquarters, Crain’s Chicago, and other local businesses

  • Edited student-authored “The Midtown Voice,” a weekly eight-page publication

Admissions Officer

Herbert Wertheim College of Medicine – Office of Student Affairs, Miami, FL

August 2015 – March 2016

  • Created marketing and communication strategies through social media outlets as they pertain to admissions and recruitment

  • Assisted in recruiting medical students, leading to an 12% increase in applications, and matriculating 47% underrepresented minorities for classes 2019 & 2020

  • Screened medical school applications and made admissions recommendations to the Director of Admissions

  • Designed social media outreach strategy, implementing Snapchat as a recruitment tactic ( >1k daily views), and boosting Instagram followers by 147%, Twitter followers by 58%, and Facebook followers by 101% from 2014- 2016

Admissions & Recruitment Program Assistant

Herbert Wertheim College of Medicine – Office of Student Affairs, Miami, FL

August 2014- August 2015

  • Coordinated 30 Interview Days a year, including campus visit and personalized admission interviews for 600 nation-wide  applicants

  • Assisted in designing the admissions process to increase brand recognition and improve the diversity of the candidate pool

  • Organized and executed Doctors of Tomorrow Program, a premedical program for 35 highly motivated college students,  2014-2015

  • Improved social media presence of the Admissions and Recruitment team

Panther Learning Community Program Assistant

Herbert Wertheim College of Medicine – Office of Student Affairs, Miami, FL

July 2012 – June 2014

  • Directed events, workshops and other daily operations within Panther Learning Community (PLC) Anderson

  • Updated the medical student database with information on their accomplishments and extracurricular activities

  • Served as a liaison between students, faculty, and staff to ensure successful collaborations

  • Advised student Social Sub-Committee and 5 medical student interest groups

  • Received “Presidential Excellence Award” by the University Homecoming Taskforce for representing the College of Medicine, 2013

Skills & EXPERTISE

  • Bilingual - Spanish native speaker

  • Team Work 

  • Organizational & Planning

  • Digital Marketing & Social Content

  • Event Planning

  • Teaching & Mentoring

  • Computer Proficiency (MS Office, Apple)

Clubs & organizations

President ​

DePaul Graduate Communications Association

Vice President ​

DePaul Graduate Communications Association

Personnel Committee ​

College of Communication at DePaul University

Coach/Mentor ​

One Million Degrees

2017-2018

2016-2017

2016

2016

AWARDS & presentations

Arthur W. Page Society Case Study Competition 

"The #DeleteUber Social Media Storm: Corporate Reputation in an Era of 'Alternative Facts'", Second Prize Winner

March 2018

DePaul Graduate Student Social Impact Fair

Addressing the Lack of Diversity and Inclusion in the Public Relations and Advertising Industry

April 2017

Florida International University Homecoming Taskforce

Presidential Excellence Award

June 2014

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