Course: "Writing for Public Relations" (PRAD 515) taught by Professor Jill O’Mahony Stewart, M.S., M.A., is an elective in the PR & Advertising program at DePaul University. This course is meant to develop planning, writing, creative, and basic design skills for public relations writing. The basic and advanced formats and processes of public relations writing covered in this course include Associated Press News style, news releases, fact sheets, pitch letters, media alerts and features.

 

One of our assignments for this course was to develop a news release based on a case study of our choice.

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Topic Chosen: General Mills addressing the lack of diversity in their creative agencies.